How to Create Clickable, Shareable + Search-Friendly Content
West Digital Media Solutions

How to Create Clickable, Shareable & Search-Friendly Content

Today’s consumers spend nearly one-third of their day engaging with digital content, and their attention has
become a precious commodity. Their search habits and preferences continue to change, as do ways to share
with others. The challenge is to attract audiences to your content and earn their clicks and shares.

What can you do to improve your content and make it perform better? In this e-book, we’ll examine four key activities to help you drive greater success:

  1. Create great content that’s relevant and engaging
  2. Diversify your content strategy with paid, earned, shared, and owned media (PESO)
  3. Optimize your content and rise to the top of search
  4. Make your content shareable
 
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West Corporation is a global provider of communication and network infrastructure services. West helps its clients more effectively communicate, collaborate and connect with their audiences through a diverse portfolio of solutions that include unified communications services, safety services, interactive services such as automated notifications, telecom services and specialty agent services. For 30 years, West has provided reliable, high-quality, voice and data services. West has sales and operations in the United States, Canada, Europe, the Middle East, Asia Pacific and Latin America. For more information, please call 1-800-841-9000 or visit www.west.com.