Making the Most of Website Data
Intrado Digital Media


Moderator: Jeff Stacey (Intrado)

Speakers: Justin Cook (9thCO), Kerry Kiley (Intrado)
When launching a new website, analytics are often first on the wish list—but the last thing to be utilized once the site is live.

What kind of metrics should you think about 30/60/90 days post-launch? How can we go beyond just looking at website traffic and dig deeper to drive business results?

In this exclusive discussion, we show you how to make the most of your website data, whether you work in PR, marketing or investor relations.

You’ll learn:

  • How to think beyond just hits and visits
  • Why data analysis is crucial, regardless of your industry
  • Specific examples of companies going beyond simple traffic metrics

Watch Our Panel

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